Known for television programs like Game of Thrones or Ballers, HBO is a media provider that has made no secret of its ambition to tackle the digital world and utilize the best of architectural design.

Designs That Match the Environment

In 2016, HBO decided that in order to achieve their objectives of ‘reengineering entertainment’, they would need to find a high-performance workspace with an architectural design that would support their goals.  This proved to be a great idea and could be what your business needs to do if it Rebrands.

HBO already have a strong presence in the digital sphere and was driven by a passion for content and technology drove them to develop new digital and interactive experiences while already responsible for such products as HBO GO and HBO NOW.

HBO move to Seattle to “manage dramatic expansion”, and eventually signed a lease for the top three floors of a new mid-rise building known as Hill7.

Hill7 was created by Rapt Studio, who in order to achieve this property’s unique design unpacked the heart, soul, and internal workings of HBO Digital Products, helping them to identify their unique characteristics, their agile work process, potential optimization strategies, as well as the special Pacific Northwest style of the staff that work there.

The result of this discovery process is a wonderful workspace that is highly responsive to and supportive of the teams, workflow, and culture that make up HBO Digital Products.

The designers said it was important for the project to feel unique to Seattle and celebrate the local culture. The aesthetic and material palette was inspired by the Pacific Northwest’s manufacturing and maritime history married to the high tech, high touch aspect of the HBO offering.

Rope ceilings, exposed wood, and raw steel, as well as furnishings more geared toward a hospitality setting, are used throughout the space to bring a distinct sense of place without the use of cliché.

Make sure to contact FrankieZed Studios the next time you are looking for unique designs for you building’s Rebrand.  FrankieZedStudios.com